Benefits of Trademark Registration.
It is important to note that trademarks are valuable assets for the business. As indicated by one recent survey, trademarks represent, all factors considered, about forty percent of corporate value. As per the recent studies, one of the best trademarks in the entire world is value to be approximately cost two hundred and fifty billion dollars. Developing and protecting trademarks isn’t a negligible cost of doing business, but instead an interest in client goodwill, prompting more prominent consumer satisfaction and improved sales. It is important to note that a trademark can be represented by any symbol, logo or writing that is able to give the business a unique identity that is different from the ones used by other organizations operating in the same industry. Trademark also helps in promoting the quality of goods and services and in this way promote positive competition. An application to register a trademark in the United States is far less expensive than a patent filing. An application can be founded on either a true expectation to use the mark, which basically enables you to hold a check for up to four years after allowance of the application by the Trademark Office, genuine utilization of the mark in US Commerce, or responsibility for remote application or enlistment. It is essential to note that the business need to conduct a thorough search before making its trademark public to avoid conflicts with other business that might be using the same mark for their brand. This article explains the benefits of trademark in business operation.
The major advantage of having a business trademark is the fact it ensures the business identity remains private and specific compared to other business activities existing in the same industry. It is important to note that by enlisting your trademark with the commerce department of the government, you ensure you protect the business name, logo and symbol form use by other organization and this guarantees legal exclusivity. Registering your trademark can be compared to owning a land title when compared to real estate investing. Registration of the trademark also ensures you reduce the chances of other business preventing you from using your business logo or name. One of the most severe experiences is having your name or logo owned by another business.
The next advantage of trademark is the fact that it serves as an intangible property for the business. The main objective of having to register the trademark with the commerce department is to ensure the business can have a legal claim to the trademark as an intangible property. Trademark presents the reputation and the goodwill of the business entity and thus an important aspect of the company.
In summary, the advantages highlighted in this article are significant in business operation.