Cross promotion assist you to get targeted traffic to your site without having to pay for it. Normally, attorneys, spend between $ 45.00 and .000 per click on Google, and some keywords were over $300 per click . You can expect this to see this increase as more law firms increase their ad spend online.
There are various ways to drive more traffic to your website without investing a lot of time and money. Blogging, and social media are a couple of ways to do so. The only disadvantage of this is that it takes time and consistency to build an audience.
By using cross promotion or cross-marketing, you can reach new and relevant audiences with the right partnerships. Read on to find ways in which you can utilize it to drive traffic and business.
What Cross Promotion Entails
In simple terms, cross-promotion, refers to the formation of strategic partnerships with relevant organisations or people who share similar audiences. It works by them promoting your service to their audience while you promote their service to their audience. If, for example, you have a bankruptcy practice that targets Gen Xers and Millennials, you can get into a partnership with a credit counseling service targeting the same audience and promote each other’s service. The objective here is to ensure that your services complement each other and not compete against and you share the same target market demographics.
In order to make cross marketing work, you need to find the right strategic partner. For example, if you are a cyber law firm like Revision Legal internet lawyers and you are in search of partners, you have many open options. You can for instance partner with software companies that provide for e-commerce organizations or non-profit organizations that are concerned about internet privacy rights.
Cross Promotion Techniques
Once you know who you want to partner with in the cross promotion, it is time to figure out what tactics will help you better help each other. When it comes to attracting traffic to your cyber law firm, here are a few techniques that can work online.
Email marketing is the first place that you can cross promote content. You can easily slip cross-promotional content into your newsletters depending on how your emails are designed.
When you cross promote between organisations; you need to have a call to action in newsletters. You want to tell the new audience that you are ready to offer them with help, thus, have them schedule a free consultation, or download a whitepaper.
Blog Posts and Guest Posts: You can write a guest post on your partner’s site and have them write content on your site. This will extend your authority and credibility beyond just posting on your site.
On the other hand, you can also decide to link on each other’s blog posts whenever it is necessary. Ensure that the content is relevant to prevent it appearing like a spam link. This can greatly harm your credibility.
Cross marketing or cross promotion is a great marketing tool that can help you build traffic and expand to a new audience without having to invest a lot of money to do so. That can mean a big ROI to your firm.